20th Anniversary SIMA Calendar 2010

SIMA 2010 Calendar featuring Jay's Surf Art

Jay was stoked when he was asked this year to have his surf art included in the prestigious Waterman’s Ball 20th Anniversary 2010 Calendar (excerpts seen above).   Thank you to SIMA for this honor!

SIMA is the trade association of competing surf industry product suppliers who band together to help one another and the environment we so enjoy.  SIMA’s Annual Waterman’s Weekend serves as the main fundraising source for the SIMA Environmental Fund since its inception. Waterman’s Weekend is a two-day fundraising event held each August that exclusively benefits the SIMA Environmental Fund, a 501(c)(3) charitable foundation that awards grants to various environmental groups based on their dedication to preserving and protecting the world’s oceans, beaches and waves.

Rob Machado, SIMA's Waterman of the Year (photo: Reef)

Waterman of the Year, Rob Machado, is one of the world’s greatest and most iconic surf stars. Over the course of his career – from contest victories to giving back to his communities and the industry – Rob has helped define the modern era of the sport and embodies the true spirit of surfing. The goofyfooter exploded onto the WCT circuit in 1993, ranking among the top 10 surfers in the world for 11 consecutive years and raking up 12 WCT victories along the way. In addition to his competitive success, Rob’s recognizable and impeccable style in the water has earned him an international fanbase.

Rob’s ‘style’ when he is not surfing is another admirable quality, as seen in his commitment to supporting various charitable causes. Rob has established The Rob Machado Foundation, which through his annual golf tournament supports various charities dedicated to environmental programs within Southern California. His foundation also works closely with the Cardiff Education Foundation on efforts to green Machado’s hometown’s elementary school district. He has also created the Rob Machado Surf Experience, a highly anticipated surf contest for girls and boys 16 and under in Rob’s hometown of Cardiff-by-the Sea, Calif.  Rob’s goodwill does not stop on the local-level, as this surf legend has also donated his time for an Indonesian well digging project with the Sumba Foundation, and for the Water Innovation Now (WIN) contest, which gave 500,000 kids the opportunity to come up with innovative ways to conserve our water as a result of Southern California’s water crisis.

Dave Rastovich, fellow vegan surfer and SIMA's Environmentalist of the Year (photo:Billabong-USA)

Popular freesurfer and 2009 SIMA Environmentalist of the Year, Dave Rastovich, is a passionate activist and defender of the oceans and waves he surfs. From fighting to protect dolphins and whales from illegal slaughter, to co-founding the grassroots advocacy group Surfers for Cetaceans, to being the face of some of the surf industry’s prominent environmentally friendly product campaigns, protecting our oceans on multiple levels is a natural part of Rasta’s personal and professional lives. As a surfer, Rasta knows first-hand the effects of a polluted ocean and understands he can serve as a role model for other surfers to do more to protect our environment.

Dick Baker, SIMA's Lifetime Achievement Award

SIMA is proud to honor its late president and guiding light, Dick Baker, with the 2009 Lifetime Achievement Award. Baker became involved with SIMA in 2000 after coming to work for the iconic surf brand Ocean Pacific (Op), and served as president of SIMA for nine years. His presidency was instrumental in creating the vibrant trade association of Orange County based surf lifestyle brands, and he provided unfailing leadership and guidance throughout a time that has marked the association’s largest growth and expansion. Baker claimed to be an ‘outsider,’ but he quickly became the ultimate insider, mentoring most every CEO in the industry and championing the surf industry from Wall Street to Main Street. Not only did he lead and help grow the surf industry during his involvement, but he has left a lasting legacy that will continue to guide us for many years to come