Once again this year, Jay Alders received the honor of being selected as one of the featured artists to be published in the illustrious SIMA Waterman’s Ball Calendar.
SIMA Mission Statement
The Surf Industry Manufacturers Association (SIMA) is the trade association of competing surf industry product suppliers working together to magnify their power for the development of the surf industry by:
- Promoting awareness and participation in the sport of surfing, which will result in increased sales of members’ products
- Endorsing industry trade shows to assist members in bringing their products to market
- Providing programs, services and information that will assist members in improving their business operations
- Supporting oceanic environmental efforts through the SIMA Environmental Fund to ensure future growth of the sport and understanding of environmental activism
- Recognizing and being oriented and responsive to members’ and constituents’ needs
